SkyTrak
JLG introduced remastered versions of the 6034 and 6042 Skytrak telehandlers. I helped develop the visual direction and assets for the launch campaign promoting the new telehandlers.
Credits
Agency: Swanson Russell
Creative Direction: Ed Salem
Art Direction: Ryan Holt
Design: Stephen Cornelius
A manufacturing decision was made to change the color of the telehandlers central frame from orange to black. This decision was made after the product photoshoot. As a result I had to recolor several dozen images.
Before
Before
After
After
Unused Concepts
Alternate Concept 1
Alternate Concept 2
