Cattlemen’s Beef Board

The Cattlemen’s Beef Board (CBB) oversees a producer-funded marketing and research program called the Beef Checkoff to help drive demand for beef. To provide beef producers with information about how their Checkoff Dollars are supporting the industry, Swanson Russell helped CBB create a branded publishing platform called The Drive. As the lead designer for the CBB account I design a new issue of The Drive newsletter every quarter.