Rapala Stealth FXF
Rapala, a renowned fishing brand, launched a new line of fillet knives — the Stealth FXF. In partnership with the creative team, I played a key role in leading the packaging design, with a focus on enhancing product visibility in retail environments.
Credits
Agency : Swanson Russell
Creative Direction: Joe Maguire
Art Direction: Ryan Holt
Design: Stephen Cornelius