Rapala Stealth FXF

Rapala, a renowned fishing brand, launched a new line of fillet knives — the Stealth FXF. In partnership with the creative team, I played a key role in leading the packaging design, with a focus on enhancing product visibility in retail environments.

 

Credits

Agency : Swanson Russell
Creative Direction
: Joe Maguire
Art Direction: Ryan Holt
Design: Stephen Cornelius

 
 

 

Mood Boards

 
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